Important Business

A business builder envisions what they want their business to become. The vision eventually becomes a plan based on the analysis of personal and competitive strengths and weakness, the marketplace, and strategies of ways and means to materialize the vision.

Opportunity chasing is an invitation to underachieve because time is spent looking for and trying out the best deal on the hottest trend instead of building a business with a strategy focused on a product line congruent with personal values, business growth, and the customer base that drives it.

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